First founded by Ivano Maggiulli in 2013, Brace Yourself was formed under a simple ethos: to only work with the bands that we feel connected to on a musical and cultural level. Ivano was quickly joined by an inner circle of equally passionate musical cohorts, and with all of us coming from backgrounds playing in bands, we not only understand the hunger of musicians to get their music heard, but are also driven by the desire to play a part in building their careers and placing them in the spotlight.
At Brace Yourself, we don’t simply believe in ticking boxes. Instead, we aim to tailor every campaign to a particular artist’s individual needs: whether that be the building of hype online around a debut single or re-introducing a musician of worldwide notoriety on a global scale.
It’s an approach that has paid dividends so far, with a roster of both big names and the finest of the underground, all of whom form a family that we couldn't be prouder to work with and promote. The progression of their careers and actualisation of their dreams is something held incredibly dear to us all.
In 2016, Brace Yourself made a trip across the Atlantic and set up operations in New York City, with an office in Brooklyn, taking that extra step to help nurture talent we truly believe in. Who’s to say what’s next for Brace Yourself? The one thing you can bank on though, is that it’ll be backed with all the knowledge and passion that the company is rapidly becoming known for.
New York Office: